Wall Drug, Wall, South Dakota

We all have these places that our parents took us to during our family travels.  This is a place that sticks out in my memories.  A fantastically large (to a kid anyways!) block wide or more building full of fascinating (touristy!) items.  Great western theme.  Lots of bad guys and such.  Gotta go back there!
Here are the coords: 
43.993122 -102.241493